![]() ![]() ![]() ![]() Moomins - whose naive hero Moomintroll was the “nastiest creature” teenage Tove could imagine after a quarrel with her brother - are a lucrative publishing and licensing niche mostly in Nordic countries, Japan and Britain. The artistic head and chairman of Moomin Characters, she is the niece of Finnish author and illustrator Tove Jansson, whose creation, the Moomintrolls, soon turn 65. “But in a way that increases the awareness of Moomin, starting from countries where books already are sold.” “We want to grow and be as profitable as we have been so far,” said Sophia Jansson. The license-holders for Moomin, who say license sales increased 35 percent this year, are contemplating expansion. In one of the quirkiest book cults America has never heard of, a round-snouted troll is hauling consumers' wallets from their pockets despite the worst recession in decades. A Moomin character meets visitors at Moomin World theme park in Naatali, July 9, 2008. ![]()
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